24 Sep 2021
Associate Media Director


Job Summary: Holistic campaign planning service delivery, client interface and account servicing, tracking/monitoring campaign review


• At least 2-3 years experience as media planner in an advertising agency working on digital and ATL

• Can adapt to a fast-paced working environment

• Strategic thinking, analytical, innovative, holistic planning approach


Key responsibilities:

Ø Holistic campaign planning service delivery

·     Strategies and media plan recommendations need to be presented to client for approval.

·     Develop campaign plans according to the briefing of clients. Able to do historical campaign performance analysis of the brand and competitor for benchmarking.

·     Building overarching digital/Media strategy for our clients by equipping with broad knowledge of digital related tools and external partners

·     Able to prepare consumer profiling, media consumption and mapping of consumer journey.

·     Implement and execute the campaign based on the plans approved by client

Ø Client interface and account servicing

·     Organize and handle administrative requirements for the accounts handled – Cost Estimates, revenue tracking, contracts, meeting schedules, etc.

·     Sits in all client’s briefings, business reviews and media plan submissions with or without the Department Head in attendance. 

·     Identify and drive opportunities for growth through initiatives for brands handled. 

Ø Tracking/Monitoring and Campaign Review

·     Data insight analysis and post-campaign performance report collation.

·     Able to develop media optimization metric forecasting

·     Spearheads crafting of Annual Media Plans, Competitive Reviews, and other client reports.

·     Monitor clients’ competitive moves and activities on top of the standard competitive reports submitted to them. Also monitoring important industry developments as well. 


Ø Effectively performing in a role for 2-3 years or more


Core Competencies:

Ø Strategic Thinking

Ø Analytical

Ø Innovative

Ø Holistic Planning Approach

Posted on: 2021-08-24
Expires: 2021-09-30